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really business to business

Customer interaction for B2B

Our virtual training for B2B experts.

Yes, really!

You know already how important it is to get in contact with potential customers early in the innovation process but wonder how it could work for you in B2B?

In this training we’ll dive into the specific needs of B2B innovation projects and how to empathize or test new ideas with potential customers.

What you will get

Overview of different customer interactions in B2B

How to prepare customer interactions for B2B

Concrete storylines and questions for B2B interviews

How to test new ideas in B2B

How to evaluate customer interactions efficiently

Monetizing Innovation – or how to find the right pricing

Two ways to attend

Sign up for our next
open training

Special benefits

Notify me when the next open

training is scheduled

Start your journey

A 4 hour virtual deep dive into the topic

Interaction with peers of other organisations

Exchange on usecases from different industries

Book a company


Special benefits

Request an offer for a
company training

Start your journey

You decide on the duration and intensity of the training

Interaction with peers of your own organisation

A tailored training to your organisation’s specific needs

We also offer a free first consulting session for those who are just starting with innovation.
If you still have questions, take a look at our FAQs or contact us.